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General Mills feeds smart marketing and decision-making with Spotfire

Trusted and impactful visualizations, faster action, reduced costs

General Mills wins "Innovator" Award

General Mills is one of the world’s largest food companies. They are on a multi-year journey to innovatively deliver a world-class enterprise-level collaborative analytics and reporting service. Propelled by TIBCO Spotfire, this service will dramatically improve brand value, customer interactions and loyalty, and facilitate superior product delivery with the reliability of a company that’s been in business for over 150 years.


Time spent gathering data before Spotfire, now eliminated

We wanted to democratize our data. Free it up so that anybody can have access. Having data land in a BI tool where users can manipulate it and find insights is one way to remove barriers and begin democratization. Spotfire definitely meets our needs.

Senior Manager
Big Data
General Mills

General Mills

General Mills is a food manufacturing company with a goal of nourishing lives around the world.

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