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Customer Segmentation and Profiling Applications

The ability to identify, understand, and target high-value customers is one of the most important factors in driving sales and marketing success.

Spotfire DXP™ for Customer Segmentation insures systematic use of best practices, access to algorithms, and the ease and speed that makes possible the creation and use of context specific customer segments and clusters. Spotfire DXP’s dynamic binning insures that no high value segment goes unnoticed. No more one size fits all segmentation with little to no application to specific needs. Statistically driven universal customer segmentation schemes, such as best customer models, have great utility but had little use beyond targeting, leaving marketers and sales people left questioning how to take action upon these audiences. Pricing, value proposition, and even message determination are traditionally done without analytic guidance. Spotfire DXP changes the workflow by bringing segmentation into the front office to create unique but actionable audience groups for every campaign or action.

Customers are dynamic, and your ability to understand their behaviors needs to be as well. Spotfire DXP aggregates and defines hierarchies and metrics on the fly, so you can understand the impacts of both natural hierarchies (customers, product, sales territory, campaign, etc.) as well as any new relationship you create – with immediate results. Combined with capabilities such as automatic binning, automatic transformation of dates, and select statistics – Spotfire DXP enables instant identification of unique segments and behaviors of customers.
  • Integrate on-the-fly segmentation into any sales and marketing analysis to find unique insights
  • Improve targeting, messaging, and value propositions
  • Cluster customers by any available data without statistical knowledge
  • Find unique and often missed patterns in your market and segmentation data, identifying new market opportunities and segmenting at any geographic level
  • See geographic patterns with your customers and prospects
  • Integrate and manipulate any external market data and internal data '"on the fly"' and without complex programming
  • Leverage existing algorithms from systems such as SAS and S-PLUS

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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

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