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Market Analysis Applications

The ability to identify, understand, and target high-value customers is one of the most important factors in driving brand success and provides the foundation for many other sales and marketing analyses. Using Spotfire’s™ stunningly visual analytical environment for market analysis, sales and marketing analysts quickly find unique and often missed patterns in market and segmentation data. Integration with existing statistical packages such as SAS and S-PLUS, enables less technical users to leverage traditional statistical clustering methods to ask and answer questions on demand.

Business professionals can freely explore any data source – from third-party compiled data to in-house sales data – and append and test new data sources on the fly. There is no need to build cubes, reports, and data warehouses or pre-defined drill down paths. Spotfire aggregates and defines hierarchies and metrics on the fly, so you can understand the impacts of both natural hierarchies (customers, product, sales territory, campaign, etc.) as well as any new relationship you create – with immediate results.

Spotfire Metrics enhances customers' use of Spotfire by embedding statistics and creating KPI’s on demand that dynamically update when marketers interact with market segment and customer data.  Results are examined and clearly depicted, allowing hypotheses to be tested and shared more rapidly based on any dimension, measure or attribute. Segmentation data can be dynamically adjusted at any geographic level, national or DMA, and immediately overlaid on interactive maps. Market data sources, such as IMS for life sciences, and ACNielsen and IRI for consumer goods, are much more easily manipulated and can be combined with internal data sources. Using Spotfire market analytics, one click of the mouse creates target customer, distributor and partner lists directly from the segmentation analysis - no waiting, no follow on reports. With just a few clicks of the mouse, Spotfire market analytics provides everything you need to create tailored marketing strategies for high-value customers.
  • Find unique and often missed patterns in your market and segmentation data, identifying new market opportunities and segmenting at any geographic level
  • See geographic patterns in syndicated market data and internal sales data
  • Compare market share dynamically by product, channel, geography, and more
  • Track how new products are performing within their category and understand why its rank changes
  • Integrate and manipulate any external market data and internal data '"on the fly"' and without complex programming
  • Understand where category demand is changing and what affect it has on your brand
  • Drive tailored campaign selection
  • Leverage existing algorithms from systems such as SAS and S-PLUS

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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

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