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Pharmaceutical Market Analysis Applications

Pharmaceutical companies are in hyper-competitive markets. Every drug seems to have competitors in the same class. Every company has a large and well-trained sales force using the same CRM tools from Siebel®, Dendrite®, and others. Every company is subscribing to the same data from IMS®, Verispan®, and Wolters Kluwer®. How can you get competitive advantage in this environment?

Spotfire allows you to quickly see and understand the shifts in the market. Being first to insight allows you to make the necessary adjustments to your sales force, your call plans, and promotion activities before your competitors. Market shifts provide opportunities to grab market share to those companies competing on analytics.

Find unique and often missed patterns in your market and segmentation data, identifying new market opportunities and segmenting at any geographic level
See geographic patterns in syndicated market data and internal sales data
Compare market share dynamically by product, channel, geography, and more
Instantly capture and share your analysis with a broad range of decision makers in the organization, including product launch teams and field management
Track how new products are performing within their category and understand why its rank changes
Integrate and manipulate any external market data and internal data '"on the fly"' and without complex programming
Understand where category demand is changing and what affect it has on your brand
Drive tailored campaign selection
Leverage existing algorithms from systems such as SAS and S-PLUS

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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.