Managed Care Data Analysis
With nearly 80% of all pharmaceutical products being reimbursed by managed care plans, the success of your products is often driven by your ability to understand third party networks. Health insurance payors continue to introduce more stringent guidelines, cost pressures, and complicated, multi-tier formularies. OTC products flood the market eroding share of existing brands. And the cost of bringing new pharmaceutical products to market continues to become more and more costly.
Not only is identifying and contracting with the most appropriate managed care plans crucial for success, but also directing your sales force to high-value, in-network physicians armed with the right detailing messaging is essential for maximizing managed care contract pull-through.
Spotfire brings real intelligence to your managed care analysis
With Spotfire, you can quickly and visually analyze external managed care data sources, such as plan-level data from IMS®, Verispan®, and Wolters Kluwer®, as well as internal call/sample/detail data from sales force automation (SFA) systems, such as those from Siebel® and Dendrite®
Managed care plan strategy and contracting
Spotfire will help you to identify the managed care payors and plans that are most influential to your product's success and each territory’s effectiveness. Interactively analyze the plan reach and depth of coverage in a market in order to draw up improved contracts and to better target those plans offering the greatest potential for your products. Quickly find for which plans physicians are writing the most prescriptions and which specific prescribers offer the greatest opportunity to drive market share.
Physician targeting and managed care call plan execution
Once contracts are established with a managed care plan, Spotfire helps you to direct the sales force to the highest-value physicians in the network in order to maximize contract pull-through effectiveness. Interactive and visual analysis of managed care data enables you to find high potential physicians quickly and to formulate optimal detailing and promotional messages.
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