SPOTFIRE HOME Products Solutions Demos Spotfire Newsletters
News Content Center Events Contact Us Print Page Send Page Add to Favorites

Transactional Trend Detection

Cross-sell and Up-sell. Attrition and Churn. Best Customer. We all have sophisticated models that help us identify customers that show a propensity for any of these behaviors. But all of these models are based on concepts from retail catalogers – if you bought product X, you are likely to buy product Y; or if you are of age A and have income of B, you are likely to become a best customer.

 Although these product and demographic affinity models can be effective at telling us “who”, they are lacking information about “why” and “when” plus all your competitors have the same models. In order to create a new information advantage, the large body of rich transactional information available to financial institutions has to come into play.

Spotfire DXP provides you with the tools to re-purpose your transactional data to:
  • Identify when a customer may be ready for additional products
  • Predict attrition with enough time to prevent it
  • Target customers whose patterns suggest they will become your best customers
  • Identify groups of patterns through tools such as clustering
  • Pattern recognition and pattern matching
For the first time, business professionals can drive enterprise customer intelligence. The stunningly visual experience – combined with capabilities such as automatic binning, automatic transformation of dates, dynamic expressions, one-click clustering, pattern detection, and select statistics – makes identification of critical customer patterns available to all key decision makers. Spotfire DXP aggregates and defines hierarchies and metrics on the fly, so you can understand the impacts of both natural hierarchies (customers, product, sales territory, campaign, etc.) as well as any new relationship you create – and use these results immediately to detect trends in ways you never thought possible.
Downloads
Presentations

Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

©Copyright 2000-2008 TIBCO Software Inc | Privacy Policy | Terms of Use | Spotfire Central Sitemap | Content Center