SPOTFIRE HOME Products Solutions Demos Spotfire Newsletters
News Content Center Events Contact Us Print Page Send Page Add to Favorites

Spotfire DXP™ for Sales and Marketing in Retail Banking

The retail banking industry is facing increased levels of competition and product commoditization making it a business imperative to provide long term customer value.

 Increasing long-term customer value is a central idea in customer retention. To excel at this, banks must move from product-focused silos to a customer-centric organization that competes on analytics. To do this, banks must move beyond simple MCIF (Marketing Customer Information Files) to true customer intelligence. The customer-centric bank can:
  • Segment its customer base into actionable groups
  • Execute campaigns to highly targeted and segmented audiences with focused value propositions through preferred channels
  • Leverage the investment in branches and increase sales effectiveness
  • Identify and incubate best potential customers
  • Identify cross sell opportunities and timing
  • Identify and reduce attrition
To become customer centric, banks must develop new and different approaches to analyzing and understanding customer data. The path to profitability begins with deep customer knowledge, which can be parlayed into deeper customer relationships through multiple products and increased wallet share. This leads to customer loyalty and loyal customers are long term customers – the 20% of customers that represent 160% of profits. The result? More profitable relationships with more loyal customers.

Spotfire DXP speeds the way to customer insight without requiring dedicated analytic resources. Because of its ability to re-purpose data and rapidly author guided applications, Spotfire DXP is used throughout the sales and marketing organizations of leading banks around the world to segment and profile their customers, maximize their campaigns, identify cross selling opportunities, reduce attrition, and optimize their sales forces.

For the first time, business professionals can drive enterprise customer intelligence. The stunningly visual experience – combined with capabilities such as automatic binning, automatic transformation of dates, dynamic expressions, and select statistics – makes analysis intuitive and enables instant identification of unique segments and behaviors of customers. Organizations that have built customer data warehouses and companies have invested in the promise of CRM now have Spotfire DXP to deliver a speed advantage to be first to customer insight.

Customer Segmentation and Profiling: Spotfire DXP for Customer Segmentation insures systematic use of best practices, access to algorithms, and the ease and speed that makes possible the creation and use of context specific customer segments and clusters. Spotfire DXP’s dynamic binning insures that no high value segment goes unnoticed. No more one size fits all segmentation with little to no application to specific needs.

Branch Sales Effectiveness: Spotfire DXP provides the solution to monitor and analyze branches with clear metrics that show branch sales performance and efficiency. Leverages the insight and knowledge locked away in the captive CRM data and provides the tools to segment and target your leads to focus on the best opportunities. Integrate with your CRM solution to move quickly from insight to action.

Campaign and Promotion Analysis: The automation of campaign management has accelerated the campaign cycle beyond our ability to analyze it, resulting in high volume but low yielding marketing. Spotfire DXP for Campaign Analytics compresses campaign analytics and planning into a single integrated process by transforming analytics from a backroom operation to a high speed front office activity, turning your campaign cycle into a competitive advantage.

Market Analysis: Spotfire DXP for Market Analysis exploits external market data and internal customer knowledge, allowing product and brand managers to quickly assess sales, competitor sales, relative market share, changes per product, performance by territory, in a high performing interactive analytic environment. Spotfire DXP’s innate ability to query multivariate data allows marketers to use market data to help set channel strategies.

Cross-sell and Up-sell: Identify not just what, but when a customer is ready for that next purchase or service. Look beyond the “basket to find trends in customer behavior that suggest timing for cross sell and up sell opportunities.

Churn/Attrition: Prevent attrition using accessible pattern recognition that identifies when customers are likely to leave. See when customers are exhibiting behavior that suggests they may leave you as a customer going beyond modeling to suggest timing.

Best Customer Projection: See what customers display activities that may make them your future best customers, so you can ensure the right experience that gets them there. Find those customers that exhibit the traits and behaviors that may make them one of your most valuable customers in the future.
Downloads
Presentations

Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

©Copyright 2000-2008 TIBCO Software Inc | Privacy Policy | Terms of Use | Spotfire Central Sitemap | Content Center