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Sales Force Effectiveness Applications

Monitoring sales force performance and adjusting to shifts in market share positions are imperative to optimizing market strategies. Sifting through prospects and customers to select the best targets and build an effective call plan can be tedious and difficult, but critical to making sales goals. Yet, most current methods for analyzing this information often involve complicated spreadsheets and cumbersome and static reports that cannot support rapidly changing conditions.

With Spotfire sales analytics’ ability to interact with multiple data sources, sales managers gain immediate visibility into market share, changes in markets, sales force performance, and target customers. Integrating external market data with internal data, such as sales data from SAP® and sales force activity data from Siebel®, allows sales analysts to quickly drill into sales, competitor sales, relative market share, changes per product, performance by territory, and more. Dynamic hierarchies and dynamic expressions let you understand relationships in your data that your CRM system cannot deliver.
  • Direct your sales force and campaigns to your highest value prospects and customers to increase marketing effectiveness and improve account management
  • Spot top and bottom performing sales reps, distributors, and partners
  • Understand brand, category, channel and packaging performance; identify and respond to issues
  • Actively track distribution and channel performance against stated goals
  • Detect outlying data points and drill down to sales rep, channel, or product detail
  • Access aggregate territory performance and drill down capabilities with just one click; improved analysis of individual distributor, brand, sales rep, and more
  • Target the most valuable prospects and customers
  • Segment your targets uniquely for each campaign


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Spotfire's interactive information visualization and analytic solutions give users a remarkable experience for quickly and easily querying data and reporting results for superior business intelligence. From portfolio management and customer retention programs to key processes such as CRM, marketing, research, bioinformatics, yield and asset management and design for manufacturing, enterprises around the world rely on Spotfire's business analytics software to improve operational performance.

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