Consumer Product Research & Development Applications
We don't make cookies at Spotfire, but we make them taste better! Spotfire is already used by leading consumer goods companies to improve product research and development analysis, to develop products with optimal attributes and features, and to decrease cycle time from concept to shelf. CPG companies developing food products, healthcare and cosmetic products, food flavoring, and perfumes have all made Spotfire an integral part of their new product development process.Spotfire is a stunningly visual and intuitive analysis environment that can be used across many areas of consumer goods product R&D. From early-stage consumer research and product attribute testing through manufacturability assessment and development cost management, Spotfire helps consumer goods manufacturers and analysts to take advantage of and to truly understand all of the data available to them. As a result, the highest quality decisions can be made to ensure the best possible chances for blockbuster consumer products.
With Spotfire, CPG research teams gain immediate visibility into consumer trends that might signal new product opportunities, an easier way to assess survey and product testing results, and a quicker way to relate product features to assessment ranking and manufacturability. They also use this powerful and flexible solution to leverage external market data sources, consumer surveys, and internal manufacturing systems-generated data to develop better consumer products.
With Spotfire you can:
- Analyze data from multiple studies, locations and file types, merge them together, and present a composite picture of product performance, consumer preference, and manufacturing costs to develop better consumer products and to reduce cycle time from product concept to shelf
- Spot consumer trends, detect additional consumer segments, and analyze opportunities for new product development with market survey and product testing data
- Develop alternative product formulations based on successful characteristics while minimizing production costs
- Integrate product feature research with manufacturability and cost data to optimize R&D ROI
- Increase the level of collaboration across the R&D organization by sharing analysis process and web-based interactive reports
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